A twofold mission

Sampleit exists to make healthier choices feel easier, more accessible, and realistic for everyday families—so we can feel good about what we’re feeding our kids. At the same time, it helps shine a light on the mission-driven brands that are working hard to make our food system better for everyone.

What Sampleit stands for

It’s about progress, not perfection. I don’t believe in cutting everything out, just adding more of the good and making better-for-you swaps when it makes sense. I’m all for birthday cake and Goldfish now and then—they’re kids! It’s about balance, being practical, and making small, realistic shifts toward better health.

Amplifying the brands changing food for the better

Sampleit is about more than just snacks—it’s about shining a light on the brands that genuinely care. The ones putting thought into ingredients, prioritizing quality, and working to make a real difference. These are the brands that deserve more attention, more success, and more space in our pantries. I’m proud to help connect them with families looking for better—and to give these mission-driven brands the recognition they’ve earned.