The story behind Sampleit
Where it all began
Back in 2021—post-COVID and done having babies—I finally hit that point where I was ready to focus on myself again. I started working with a dietitian (Liana Deloid) as well as a gut health expert, and a few other holistic specialists. Over the course of a year, I lost nearly 30 pounds—but more importantly, I learned how much food affects our health and how we feel—and what sustainable, healthy habits actually look like.
That journey changed everything.
Inspired by a personal struggle
Once I realized how much better I felt just by changing what I ate, I couldn’t ignore the power of food—and I wanted that for my kids too. But getting them to try better-for-you options? That was a whole different challenge.
I’d bring home clean, whole-ingredient food and snacks for the kids to try. Some they’d like, and others they would take one bite and spit it out. I was wasting money and filling our pantry and fridge with uneaten food and snacks. I knew I wasn’t the only parent going through this.
When the idea hit me
I started turning trying new snacks into a game just to get my kids to actually try them. They’d taste a snack and rate it—and funny enough, making it a game actually worked.
At the same time, my friends and I were constantly swapping half-eaten boxes passed around just to avoid waste. It became our own little taste-test club.
That’s when it hit me: what if families could actually sample snacks first, before buying the full-size box? And what if the taste-test game was part of the experience?
That’s how the idea for Sampleit came to life.
Who its for
Sampleit is for moms like us—trying to feed our kids well while juggling a million other things. You want to feel good about the snacks in your house, but with so many options, it’s hard to tell what’s truly healthy—or worth trying. There’s no way to try it before you commit. I mean, we try on clothes and sample makeup… why not food?
You just want snacks that are practical—easy to grab, made with better ingredients, and something your kid will actually eat. But who has time (or budget) to keep guessing and tossing half-full boxes?
That’s the problem I’m solving— for both of us.
